Pursue Opportunities in Fashion Retail and Customer Service
Get professional experience for positions involving fashion apparel and accessories, home and garden, and gifts. With hands-on experience in and out of the classroom, you will be prepared to enter the workforce and to take the National Retail Federation Certification in Customer Service. Credits from this certificate count toward the Fashion Merchandising and Marketing degree program.
|Course Number and Name||Prerequisites||Credits|
|FMM 101 - Survey of the Fashion Industry||3 credits|
|FMM 105 - Textiles||3 credits|
|FMM 110 - Introduction to Work Experience||FMM 101, which may be taken concurrently||1 credit|
|FMM 115 - Understanding the Customer||FMM 101||3 credits|
|FMM 120 - Professional Personal Selling||FMM 101||3 credits|
|FMM 125 - Experiential Retail||FMM 101||3 credits|
|FMM 130 - Work Experience I||FMM 101||2 credits|
General Education Requirements:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
in the region
in the region
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
How well does it pay?
New workers generally start around $85,568. Normal pay for Marketing Managers is $147,752 per year, while highly experienced workers can earn as much as $295,025.