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Social Media Management Training

Social Media Management Training 

Whether you are new to social media, an executive, manager, or an entry-level employee, the Social Media Management Certificate includes everything you need to know to get up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. 

Social media provides great potential for reaching new customers, strengthening existing relationships and expanding online brands. Companies demand professionals who can navigate the social arena and market products/services to broaden business scope and customer communication.

The Social Media Management Certificate focuses on the rapidly changing landscape of social media, online marketing and Internet advertising. It teaches you how to use current social media platforms, develop and manage social media campaigns, and analyze results.

Who should attend?

  • Marketing professionals, Web designers and developers, graphic and digital artists, journalists, small business owners and those wishing to implement social media efforts in the workplace.

Students should be:

  • Proficient with the computer and Internet

Certificate Requirements:
     -  Successful completion of the four listed workshops

Basic Internet Marketing

Here is the ideal start for business owners and marketing newcomers eager to learn the basics of Internet marketing. Included is information on how to market online and how to assess the results you get in determining if you are reaching your target market, where your qualified prospects are and whether you have engaged them. Sessions on search engine optimization, e-mail campaigns, pay-per-click advertising and more are included.

Date and Hours Location Cost

Wednesdays
Sept. 27 & Oct. 4, 2017
6-9 p.m. (6 hours)

Main Campus, Center for Business and Industry    

$179
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Building a Brand on Social Media

Given that your brand speaks for your company and its products and services, today’s online-focused world can provide that brand a definitive, consistent and responsive presence. This workshop helps you build your brand from scratch or strengthen an existing brand using social media. Learn how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that engage your audience, and evaluate and revise your strategy.

Date and Hours Location Cost

Wednesdays
Oct. 11 & 18, 2017
6-9 p.m. (6 hours)

Main Campus, Center for Business and Industry    

$179
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Creating a Google AdWords Campaign

Because so many companies advertise with pay-per-click ads, the focus here is on the largest machine available: Google AdWords. Learn how Google AdWords works, what pay-perclick means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Date and Hours Location Cost

Wednesdays,
Oct. 25 & Nov. 1, 2017
6 – 9 p.m. (6 hours)

Main Campus, Center for Business and Industry    

$179
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Marketing on Social Media

Social media remains an evolving aspect of our daily lives in addition to being an asset to our businesses. If you’re familiar with social media already, now learn to develop a social media marketing plan as a part of your overall marketing strategy, determine who should be on your team, and choose how best to measure this online activity. In addition, you will explore major social media sites and examine how specialty sites and social media management tools can elevate your social media marketing.

Date and Hours Location Cost

Wednesdays
Nov. 8 - Dec. 6, 2017
6-9 p.m. (12 hours)

Main Campus, Center for Business and Industry    

$249
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