This course examines the global aspects of product promotional strategies through the examination of the economic, political, and social/cultural trends of today's globalized marketplace. Various national and international regions are analyzed in terms of their market characteristics and current retail environment. Students research market information and analyze opportunities regarding merchandise positioning and brand imagery toward the development of a comprehensive promotional plan.
FMM 135 - Fashion Product Promotion
Credit Hours: 3
FMM 105 and FMM 115.