This course explores the history of fashion and the state of the fashion retail industry and introduces students to the functions of merchandising and marketing. Students learn methods used to design, develop, and market fashion products. As a foundational course, students learn industry terminology and standard industry practices as they explore career opportunities that exist in the fashion retail industry.
Fashion Merchandising & Marketing Courses
FMM 101 - Survey of the Fashion Industry
FMM 105 - Textiles
Examines the global textile manufacturing industry and the fundamental processes involved in producing natural and man-made fibers and fabrics as they relate to fashion product design and merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.
FMM 110 - Merchandising and Marketing Professional Tools
Students practice design, technology and software skills that will support visual acuity and professional presentation for internal and external work experiences. These hands-on sessions will introduce students to design thinking, design terminology, design tools, merchandising and marketing technologies and software to enhance problem-solving skills. Tools provided are standard in the retail industry and will add valuable skills for employment and career opportunities.
FMM 101, which may be taken concurrently.
FMM 112 - Industry Explorations
Students apply knowledge and skills through internship. Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities in various fields within fashion merchandising and marketing. Offered summer only.
FMM 115 - Understanding the Customer
Applies contemporary behavioral science and buying psychology to consumer behavior and decision-making. The process of building customer profiles and the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers are examined.
FMM 120 - Professional Personal Selling
This course prepares students for a professional sales career and explores sales as a strategy. Through the course, students will learn the latest strategies and tactics in prospecting and qualifying, identifying customer needs, building personal relationships, using market trends to validate product and brand sustainability, negotiation and making sales presentations to ensure customer satisfaction while exploring Customer Relationship Management (CRM) to track and organize data.
FMM 125 - Experiential Retail
Examines brick & mortar retail operations, including understanding how trends in consumption, past, present, and future, determine a retailer's strategy and how the customer is enticed to enter, stay and buy.
FMM 130 - Work Experience I
Students will apply skills and knowledge to an internal work experience opportunity that operates as a retail laboratory. Through the work experience, students will support special projects that focus on entrepreneurship, sales, merchandising, and marketing skills growth. Each work experience opportunity will log time in a workplace learning about a job role, company, or career sector.
FMM 135 - Fashion Product Promotion
This course examines the global aspects of product promotional strategies through the examination of the economic, political, and social/cultural trends of today's globalized marketplace. Various national and international regions are analyzed in terms of their market characteristics and current retail environment. Students research market information and analyze opportunities regarding merchandise positioning and brand imagery toward the development of a comprehensive promotional plan.
FMM 105 and FMM 115.
FMM 140 - Buying & Private Label Development
Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control, in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning. Apparel Management functions that exist between the merchandising, design, production and promotion elements of the apparel supply chain are examined.
FMM 145 - Work Experience II
Students will apply skills and knowledge to an external work experience opportunity. The external work experience will focus on collaborations and partnerships within various shopping zones throughout Philadelphia. Through the work experience, students will support merchandising and marketing special projects for local businesses, makers, manufacturers, business districts, and/or corridors. Students will be expected to use lab hours to work on-site. Each work experience opportunity will log time in a workplace learning about a job role, company, or career sector.
FMM 150 - Material Directions
The course examines the area of non-woven textiles and other material applications and innovations and emphasizes the practical relationship between product design, the manufacturing industry, and the technical considerations that influence the choice of material and process for small batch and mass production in the fashion apparel, accessory, and gift product industry.
FMM 155 - Digital Commerce
Students examine and analyze past, current, and future trends in ecommerce technologies that primarily support the back-end inventory, logistics and front-end operations of a retail enterprise. Ecommerce businesses require market research, planning, merchandising, and marketing strategies. Students synthesize the knowledge and skills acquired through the program as they master strategy implementation, evaluation, and analytics of retailers’ digital footprint across merchandising and marketing functions.