Store Owner Series

This series of FREE workshops provides valuable training for small businesses located in Philadelphia on topics that are practical and relevant for a business owner at any stage. We also provide opportunities for businesses to network with other small businesses in their local community.

We offer workshops at Community College of Philadelphia's three Regional Center locations in Northeast, Northwest and West Philadelphia, as well as at our Main Campus and in South Philadelphia. We also partner with local community organizations to bring select topics into the neighborhoods for added convenience. You have the option of choosing the location and training that are most convenient for you.

Choose from the following workshops:

ONLINE WORKSHOPS

Trademarks: What's fact and what's fiction?

March 30, 2023 | 10 a.m.

This workshop will answer:
- When is the right time to apply for a federal trademark? 
- Can I file a trademark myself?
- How can I find out if someone else is already using my trademark?
- Can I really protect my trademark by mailing it to myself?
- What should I do if I receive a cease and desist letter? And more!...

Register in advance for this meeting 

After registering, you will receive a confirmation email containing information about joining the meeting.

Know Your Customer 

April 20, 2023 | 2 p.m.

Businesses often fail because they do not understand their targeted customers and fail to get long-term traction. This session will use the Value Proposition Canvas as a tool to understand your customers better and develop a set of products and services that achieve elusive but critical product-market “fit.” Using your value proposition, create a compelling elevator pitch to confidently describe your business to would be customers, investors, and partners.

Register in advance for this meeting 

After registering, you will receive a confirmation email containing information about joining the meeting.

Trial By Fire: How To De-risk Ideas For New Products and Businesses

May 8, 2023 | 2 p.m.

Many entrepreneurs mistakenly believe that a business plan is sufficient to ensure success. However, statistics show at least seven out of ten new products fail! You can reduce this risk through the power of systematic, evidence-based business idea testing. Learn about the four categories of risk associated with new products and businesses, which assumptions are most important, and how to conduct real-world experiments that will increase your odds of success.

Register in advance for this meeting 

After registering, you will receive a confirmation email containing information about joining the meeting.