CCP’s New Look: Our Updated Brand Identity and Logo

Community College of Philadelphia launched a new brand and logo on April 11, 2024, reflecting our place in the city’s educational landscape as Philadelphia’s college.

Since 1965, we have served generations of Philadelphians, and we continue to increase access to higher education for students from across the city and around the world. Our rebrand will help us communicate our programs and services in a crowded higher education market and highlight the benefits we offer as Philadelphia’s only community college. With the continually rising price of a college education, CCP wants to ensure students know how we can help them achieve their academic and career goals.

Our new logo, a bold “P,” stands for Philadelphia, where most of our students are from, and where most of our graduates stay. The College has prepared generations of Philadelphians to lead our industries and communities. The “P” is created from three different shapes: a bold number one, celebrating the individual and collective strength of one community, one college, and one city. The contours of the one are inspired by the traditional columns on our Mint Building and the modern, rounded structures found throughout our campus architecture.

A light blue dot rises to the top of the “P” on the left side, signifying students’ ability to rise, relating to our new tagline: “Rise from within.” The message is a call to action, asking Philadelphians to recognize the power that we have to improve the world around us and ourselves—power that comes from our lived experiences, talents, and aspirations.

The new brand also features the colors black and yellow, with an accent of light blue. These colors mirror Philadelphia’s official colors of blue and yellow. 

“The College plays a large role in the careers of hundreds of thousands of Philadelphians at one or multiple points throughout their lives. Our new brand needed to reflect our place in Philadelphia as an institution that welcomes many students with different goals who ultimately need skills that lead to better job opportunities and futures,” said Dr. Donald Guy Generals, College president.

Roary still leads our Lion pride, and our Athletics logo will not change.

Student and staff provided input throughout the creative process, and the College’s Strategic Communications department developed and fine-tuned colors and brand attributes over nearly three years. Our last brand update was in 2006, and our new look responds to where we are now as an institution.

“The new look is bold. I believe the new brand represents the College and its students with 'Rise from Within,’ and the logo exemplifies Philadelphia and the staple CCP has been to this city,” said Sabriya Marshall, a Health Care Studies student who participated in one of the branding focus groups.

Look for the new logo and brand colors throughout the city as our community shows off its CCP pride!