Social Media for Business Certificate

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more. Discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization.

Find out what you can be doing, what you should be doing, and plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with an understanding of social networks and practical techniques to integrate social networks into your organization or business. 

Courses included in the Social Media for Business Certificate:

• Introduction to Social Media – (16 hours)
  Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.
  
   
• Integrating Social Media in your Organization – (16 hours)
  Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discuss the top tools to use to manage your social media life and build integration into your website. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company.
  
   
• Marketing using Social Media – (16 hours)
  Develop a two-way communication and marketing strategy for your organization using social media. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

Course Dates and Times

 Course Hours: 48 Hours

This workshop is offered through our continuing education online partner.