Start Your Own Small Business

Learn how to actualize your dream of starting a business, first discovering the tricks to picking the right opportunity, next developing proven marketing techniques to easily build sales. Since every business needs working capital, we will discuss traditional and nontraditional financing options. You will learn easy-to-implement employee-management procedures and how to write policies for building your business.

Lesson List:

• Lesson 1 - Starting Your Dream
  Uncover the important questions of why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.
   
• Lesson 2 - Find Your Perfect Business Opportunity
  There are three different ways to start a business. Distinguish the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.
   
• Lesson 3 - Creating a Truly Unique Business
  Find and exploit your unique selling proposition. It is the reason a customer would do business with you instead of someone else. Develop and discover the single most valuable asset in your business.
   
• Lesson 4 - Developing Your Business Plan
  See how having a written business plan help you take advantage of more opportunities. 
   
• Lesson 5 - How to Legally Set Up Your Company
  Once you have chosen the business opportunity you're going to pursue, you will need to legally set up your company. Choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. Find out how to decide which one would work best for you.
   
• Lesson 6 - Power Marketing for Business Owners
  As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. Expand marketing efforts that work and cut or improve those that are ineffective.
   
• Lesson 7 - Advertising and Publicity to Skyrocket Your Business
  Continue the discussion on marketing and explores the pros and cons of two main forms of it: advertising and publicity. 
   
• Lesson 8 - The Report Card for Your Business
  Understand the basics of bookkeeping. Know the basics of accounting and be able to analyze and develop your own financial statements.
   
• Lesson 9 - Finding Money for Your Business
  Find out the most common, traditional ways to fund a business and a few nontraditional ways as well. 
   
• Lesson 10 - Hiring, Motivating, and Parting With Employees
  Employees can make or break a business. Hiring, training, motivating, and parting with employees are all complex processes. 
   
• Lesson 11 - Business Policies
  Be able to develop your own business policies, including sexual harassment and ethics policies.
   
• Lesson 12 - Managing You
  Learn how best to manage your time, relationships, and personal financial position. 

Upon registering, you have six (6) weeks to complete the program.

Course Dates and Times

Course Hours: 24 Hours

This workshop is offered through our continuing education online partner.