This course provides an overview of the challenges of starting a new venture or strengthening an existing one. Students will learn the characteristics of an entrepreneur and how to use the tools that an entrepreneur needs to evaluate a business concept and, if it is viable, how to take the steps needed to make it a reality. The course covers key aspects of entrepreneurship, including planning, operations, human resources, finance, marketing, and ethical responsibilities.
ENTR 110 - Fundamentals of Entrepreneurship
ENTR 120 - Entrepreneurial Marketing
The focus of this course is examining the role of marketing in start-up or existing small business ventures, including a review of digital and traditional marketing approaches. Students learn how to define target markets, conduct market research, and select cost-effective marketing techniques. Students develop a working marketing plan and demonstrate their ability to establish measurable marketing goals with a plan of action to achieve the goals using available resources and networks.
ENTR 130 - Entrepreneurial Financial Intelligence
This course is designed to familiarize entrepreneurs with key financial and accounting concepts that are essential in starting and running a business and to help them acquire the tools they need to manage an entrepreneurial venture effectively. This course will cover basic accounting terms and ratios, financial statements, cash flow and budgets, intrapreneurship, and crowdfunding as well as review the accounting software available for a prospective business entity. This course is designed for small business owners and entrepreneurs, rather than those seeking to work as professional accountants.
ENTR 140 - Business Plan Development for Entrepreneurs
In this course, entrepreneurs learn the process of preparing and implementing a business plan and presenting it to potential lenders and investors. That process includes creating concept statements, developing feasibility studies, and designing business models. Students will learn how to anticipate and solve both typical and atypical problems that entrepreneurs encounter.
ENTR 150: Law for the Entrepreneur
This course introduces and provides in-depth treatment of laws and legal concepts that an entrepreneur needs to understand and use in order to build and maintain a successful business. The course provides practical information about how to minimize common legal risks by attending to the rules, protections, and potential liabilities in areas such as contracts, employment laws, licensing requirements, and even choosing the right form of business organization. This course develops the legally alert entrepreneur: one who continually reflects on the legal dimensions of their entrepreneurial activities and the impact and consequences of various aspects of the law on themselves and their undertakings.