Interested in developing an entrepreneurial mindset? If you have ever thought of starting your own business, scaling a business venture, or working in a new start-up venture, then this course is designed with you in mind. In this course, students will develop a mindset that will enable them to build a toolkit to create and evaluate entrepreneurial opportunities, gather resources, and build teams nurtured by creativity, leadership, and innovation. Entrepreneurial thinking journeys through the fuzzy, front-end of early-stage entrepreneurial activity.
ENTR 101 - Entrepreneurial Thinking
ENTR 110 - Fundamentals of Entrepreneurship
This course provides an overview of the challenges of starting a new venture or strengthening an existing one. Students will learn the characteristics of an entrepreneur and how to use the tools that an entrepreneur needs to evaluate a business concept and, if it is viable, how to take the steps needed to make it a reality. The course covers key aspects of entrepreneurship, including planning, operations, human resources, finance, marketing, and ethical responsibilities.
ENTR 120 - Entrepreneurial Marketing
The focus of this course is examining the role of marketing in start-up or existing small business ventures, including a review of digital and traditional marketing approaches. Students learn how to define target markets, conduct market research, and select cost-effective marketing techniques. Students develop a working marketing plan and demonstrate their ability to establish measurable marketing goals with a plan of action to achieve the goals using available resources and networks.
ENTR 130 - Entrepreneurial Financial Intelligence
This course is designed to familiarize entrepreneurs with key financial and accounting concepts that are essential in starting and running a business and to help them acquire the tools they need to manage an entrepreneurial venture effectively. This course will cover basic accounting terms and ratios, financial statements, cash flow and budgets, intrapreneurship, and crowdfunding as well as review the accounting software available for a prospective business entity. This course is designed for small business owners and entrepreneurs, rather than those seeking to work as professional accountants.
ENTR 140 - Business Plan Development for Entrepreneurs
In this course, entrepreneurs learn the process of preparing and implementing a business plan and presenting it to potential lenders and investors. That process includes creating concept statements, developing feasibility studies, and designing business models. Students will learn how to anticipate and solve both typical and atypical problems that entrepreneurs encounter.
ENTR 150: Law for the Entrepreneur
This course introduces and provides in-depth treatment of laws and legal concepts that an entrepreneur needs to understand and use in order to build and maintain a successful business. The course provides practical information about how to minimize common legal risks by attending to the rules, protections, and potential liabilities in areas such as contracts, employment laws, licensing requirements, and even choosing the right form of business organization. This course develops the legally alert entrepreneur: one who continually reflects on the legal dimensions of their entrepreneurial activities and the impact and consequences of various aspects of the law on themselves and their undertakings.
ENTR 170 - Diversity in Entrepreneurship
Students will learn how to navigate historical and systemic policies related to race, gender, and/or ethnicity as it relates to establishing and funding a woman-, minority-, or LGBTQ+- owned enterprise. The role diversity, equity, and inclusion serve in entrepreneurship and organizational culture will be examined.
ENTR 180 - Entrepreneurship & Human Resources
Entrepreneurs face unique leadership challenges, especially when founding and leading a new company. This course provides the aspiring entrepreneur with tools and frameworks necessary for creating strategy, building companies, and assembling human capital with limited resources. By exploring what makes great entrepreneurial leaders, students will learn through experiential exercises both the challenges and the excitement of starting a new venture and building the best team. Prerequisite: ENTR 101, which may be taken concurrently.
ENTR 210 - Entrepreneurial Failures & Risk
Central to developing an entrepreneurial mindset is learning to appreciate risk and the potential for failure. This course will introduce students to the forms and causes of failure, and will explore and analyze responses to failure. Students will learn to capitalize on failure and utilize risk to build future success.
ENTR 250 - Launch a Business
Building on knowledge and foundations gained in previous entrepreneurship courses, students will finalize their new business venture. This course is designed to help students find remaining flaws in a business model, identify strategies for growth, and prepare to launch their business or begin working in a start-up venture.
ENTR 210, which may be taken concurrently