Fashion Merchandising & Marketing Courses

FMM 101 - Survey of the Fashion Industry

3-0-3
Credit Hours: 3

Introduces the materials and methods used to design, develop, and market the fashion product, including current vocabulary and foundation of knowledge about industry practices and career opportunities.

FMM 105 - Textiles

2-2-3
Credit Hours: 3

Examines the global textile manufacturing industry and the fundamental processes involved in producing natural and man-made fibers and fabrics as they relate to fashion product design and merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.

Additional course fee: $85.

FMM 110 - Introduction to Work Experience

1-5-1
Credit Hours: 1

Students are introduced to information, strategies, and skills, including employer expectations, business communications, interview skills, and other soft skills that enable them to succeed in the workplace.

Prerequisite:

FMM 101, which may be taken concurrently. 

FMM 115 - Understanding the Customer

3-0-3
Credit Hours: 3

Applies contemporary behavioral science and buying psychology to consumer behavior and decision-making. The process of building customer profiles and the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers are examined. 

Prerequisite:

FMM 101

FMM 120 - Professional Personal Selling

3-0-3
Credit Hours: 3

This course prepares students for a professional sales career. Using role-playing and experiential exercises, students learn the latest strategies and tactics in identifying customer needs, building personal relationships, staying abreast of market trends and offering solutions, and exploring Customer Relationship Management (CRM). 

Prerequisite:

FMM 101

FMM 125 - Experiential Retail

3-0-3
Credit Hours: 3

Examines brick & mortar retail operations, including understanding how trends in consumption, past, present, and future, determine a retailer's strategy and how the customer is enticed to enter, stay and buy. 

Prerequisite:

FMM 101

FMM 130 - Work Experience I

1-10-2
Credit Hours: 2

Students apply knowledge and skills through internship opportunities for the FMM retail laboratory, supporting the online and pop-up shops and special projects for industry and community partners. Examples include: various forms of research, data collection and analysis related to retail and marketing in a partner shopping zone, FMM Retail shop operations, product procurement, marketing, visual merchandising, product and marketing photography and graphics, sales, sales fulfillment. Students also program information review for the NRF Customer Service and Sales Certification, participate in practice tests, and pursue the certification option.

Prerequisite:

FMM 110

FMM 135 - Fashion Product Promotion

3-0-3
Credit Hours: 3

This course examines the global aspects of product promotional strategies through the examination of the economic, political, and social/cultural trends of today's globalized marketplace. Various national and international regions are analyzed in terms of their market characteristics and current retail environment. Students research market information and analyze opportunities regarding merchandise positioning and brand imagery toward the development of a comprehensive promotional plan. 

Prerequisite:

FMM 105 and FMM 115.

FMM 140 - Buying & Private Label Development

3-0-3
Credit Hours: 3

Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control, in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning. Apparel Management functions that exist between the merchandising, design, production and promotion elements of the apparel supply chain are examined.

Prerequisite:

FMM 105, FMM 115, FMM 125, FNMT 121 or FNMT 118 or higher MATH, and CIS 103.

FMM 145 - Work Experience II

Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities for the FMM retail laboratory, supporting the online and pop-up shops and special projects for industry and community Partners. Examples include: various forms of research, data collection and analysis related to retail and marketing in partner shopping zone, FMM Retail shop operations, product procurement, marketing, visual merchandising, product and marketing photography and graphics, sales, sales fulfillment. Students will synthesize program information as they study for the NRF Advanced Customer Service and Sales Certification, participate in practice tests and pursue the certificate option. 

Prerequisite:

FMM 110 and FMM 130

FMM 150 - Material Directions

3-0-3
Credit Hours: 3

The course examines the area of non-woven textiles and other material applications and innovations and emphasizes the practical relationship between product design, the manufacturing industry, and the technical considerations that influence the choice of material and process for small batch and mass production in the fashion apparel, accessory, and gift product industry. 

Prerequisite:

FMM 105

FMM 155 - Digital Commerce

2-2-3
Credit Hours: 3

Students examine and analyze past, current, and future trends in ecommerce technologies that primarily support the back end inventory, logistics and front end operations of the fashion apparel, accessory, and home products industries. Using the Retail Laboratory, students synthesize the knowledge and skills that they've learned throughout the program as they master strategy implementation, evaluation, and revision across the product procurement and sales functions in the online store platform and integrate the concepts into the pop-up physical store. 

Additional course fee: $85.

Prerequisite:

FMM 135, FMM 140, ECON 181 (may be taken concurrently) , and PHOT 105 (may be taken concurrently).

FMM 160 - Work Experience III

1-10-2
Credit Hours: 2

Students apply knowledge and skills through internship Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities for the FMM retail laboratory, supporting the online and pop-up shops and special projects for Industry and Community Partners. Examples include: various forms of research, data collection and analysis related to retail and marketing in partner shopping zone, FMM Retail shop operations, product procurement, marketing, visual merchandising, product and marketing photography and graphics, sales, sales fulfillment. Students will master program information as they study for the NRF Retail Industry Fundamentals Certification, participate in practice tests and pursue the certificate option.

Prerequisite:

FMM 110, FMM 130, and FMM 145