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Program Duration: 2 Year Program
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Degree Type: Associate in Applied Science (A.A.S.)
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Total Credit Hours: 63
About This Program
Focus on customer service, marketing and merchandising knowledge for positions in fashion retail and fashion marketing, fashion apparel, home and garden, and gifts. You will also gain the communication, leadership and decision-making skills necessary for success. First-hand learning experiences include a retail lab, shopping zone field experiences and in-class professional projects. In addition to the competitive advantage of work experience, you will also be prepared to take the Customer Service and Sales, Advanced Customer Service and Sales, and Retail Industry Fundamentals certifications.
Program Entry Requirements
The program is open to interested students. However, students are required to satisfy placement at the time of admission. Students identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program.
General Education Requirements
All general education requirements necessary for graduation are met through the courses in the program as indicated above. Students who wish to take courses that differ from the general education courses indicated above must complete a course substitution request form. To access the form, login to the MyCCP portal, and in the Student tab, under Electronic Forms, click on the Records and Registration Forms link, then choose Request For Course Substitution Of Graduation Requirement link. A more detailed explanation of the College's general education requirements is also available.
Program of Study and Graduation Requirements
To qualify for the Associate of Applied Science (A.A.S) in Fashion Merchandising & Marketing, students must complete a minimum of 63 credits as prescribed and attain a grade point average of 2.0 ("C" average).
Launch Your Career in Fashion Merchandising and Marketing
- Purchasing Managers – est. salary $147,636
- First-line Supervisor of Retail Sales Workers – est. salary $45,414
- Market Research Analysts and Marketing Specialists – est. salary $73,394
- Marketing Manager– est. salary $170,324*
- Retail Salespersons – est. salary $28,690
Career Outlook
Median Salary of a Marketing Manager
Number of Jobs in the Region
10-year Job Outlook in the Region for a Marketing Manager
Marketing Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
Starting Pay: $92,496
Typical Tasks
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Your Path to Success Starts Here
