Fashion Merchandising and Marketing Proficiency Certificate
Pursue Opportunities in Fashion and Marketing
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Program Duration: Short term
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Degree Type: Proficiency Certificate
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Total Credit Hours: 17
About This Certificate
Get professional experience for positions involving fashion merchandising and marketing across a variety of retail products. With hands-on experience in and out of the classroom, you will be prepared to enter the workforce and to take the National Retail Federation Certification in Customer Service. Credits from this certificate count toward the Fashion Merchandising and Marketing degree program.
Course Sequence
| Course Number and Name | Credits | Advisory Notes |
|---|---|---|
| Course Number and Name FMM 101 - Survey of the Fashion Industry | Credits 3 credits | Advisory Notes FMM 101 is the prerequisite for FMM 110, FMM 115, FMM 120, and FMM 125. It may be taken concurrently with FMM 110. |
| Course Number and Name FMM 105 - Textiles | Credits 3 credits | Advisory Notes |
| Course Number and Name FMM 110 - Merchandising and Marketing Professional Tools | Credits 2 credit | Advisory Notes |
| Course Number and Name FMM 115 - Understanding the Customer | Credits 3 credits | Advisory Notes |
| Course Number and Name FMM 120 - Professional Personal Selling | Credits 3 credits | Advisory Notes It is recommended that students sit for the National Retail Federation Certifications in Customer Service. |
| Course Number and Name FMM 125 - Experiential Retail | Credits 3 credits | Advisory Notes |
Launch Your Career in Fashion Merchandising and Marketing
- Demonstrators and Product Promoters – est. salary $32,041
- Online Merchants – est. salary $87,360
- First-line Supervisor of Retail Sales Workers – est. salary $45,414
- Retail Salespersons – est. salary $28,690
- Wholesale and Retail Buyers, Except Farm Products – est. salary $74,845
Career Outlook
Median Salary of Marketing Managers
Number of Jobs in the Region
10-year Job Outlook in the Region for a Marketing Managers
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
Starting Pay: $92,496
Typical Tasks
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
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