Fashion Merchandising & Marketing
Description:
The Associate of Applied Science (A.A.S) program in Fashion Merchandising and Marketing features an integrated, career-focused curriculum that explores the retail industry, functionality, customer needs and preferences, demographics, convenience, quality and performance through categories such as fashion apparel, accessories, home, gifts and various subcategories of retail trade. Through professional courses and a focused approach these themes of industry foundations, the customer and customer experience, product and promotion, digital and ecommerce strategies and future industry innovations are embedded in the program and allow students to gain the knowledge and skills to pursue career opportunities in merchandising and marketing.
Micro-internships and externships will allow students to explore hands-on experiences in merchandising and marketing roles and launch their careers by developing specific skills, expanding resumes, networking within the industry, and shadowing professionals to learn more about the field. Students will graduate with the equivalent of 1-2 years of retail experience.
Program Learning Outcomes:
Upon successful completion of this program, students will be able to:
- Articulate and discuss the foundation of the integrated fashion industry.
- Apply fashion industry knowledge to solve problems and justify decisions.
- Demonstrate proficiency or mastery in soft skills necessary for success in any fashion career.
- Demonstrate proficiency or mastery in Marketing as it relates to the fashion industry.
- Demonstrate proficiency or mastery in Merchandising as it relates to the fashion industry.
- Apply fashion merchandising and fashion marketing concepts through hands-on experiences, including a retail lab, shopping zone field experiences, and in-class professional projects.
Program Entry Requirements:
The program is open to interested students. However, students are required to satisfy placement at the time of admission. Students identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program.
Program of Study and Graduation Requirements:
To qualify for the Associate of Applied Science (A.A.S) in Fashion Merchandising & Marketing, students must complete a minimum of 63 credits as prescribed and attain a grade point average of 2.0 ("C" average).
Course Sequence:
Semester 1
| Course Number and Name | Prerequisites and Corequisites | Credits | Gen Ed Req. |
|---|---|---|---|
| ENGL 101 - English Composition I or ENGL 101H - English Composition I (Honors) | 3 credits | Writing, Research, & Info Lit. 1 | |
| BUSL 101 - Navigating Leadership and Business Professions | 3 credits | ||
| EASC 111 - Environmental Conservation or EASC 111H - Environmental Conservation (Honors) | 3 credits | Scientific Reasoning | |
| FMM 101 - Survey of the Fashion Industry | 3 credits | ||
| FMM 105 - Textiles | 3 credits | Cultural Analysis & Interpretation | |
| FMM 110 - Merchandising and Marketing Professional Tools | FMM 101, which may be taken concurrently | 2 credit |
Semester 2
| Course Number and Name | Prerequisites and Corequisites | Credits | Gen Ed Req. |
|---|---|---|---|
| CIS 103 - Introduction to Information Technology | 3 credits | Technological Competency | |
| FNMT 118 - Intermediate Algebra | FNMT 017 or FNMT 019 completed or FNMT 118 (or higher) placement | 3 credits | Quantitative Reasoning |
| FMM 115 - Understanding the Customer | FMM 101 | 3 credits | |
| FMM 120 - Professional Personal Selling | FMM 101 | 3 credits | |
| FMM 125 - Experiential Retail | FMM 101 | 3 credits |
Semester 3
| Course Number and Name | Prerequisites and Corequisites | Credits | Gen Ed Req. |
|---|---|---|---|
| ENGL 102 - The Research Paper or ENGL 102H - The Research Paper (Honors) | ENGL 101, with a grade of "C" or better | 3 credits | Writing, Research, & Info Lit. 2 |
| ART 150 - Introduction to Computer Art/Graphics | 3 credits | Oral Communication/ Creative Expression | |
| FMM 135 - Fashion Product Promotion | FMM 105, FMM 115 | 3 credits | |
| FMM 140 - Buying & Private Label Development | FMM 105, FMM 115, FMM 125, FNMT 121 or FNMT 118 or higher, CIS 103 | 3 credits | |
| FMM 130 - Work Experience I | FMM 110 | 3 credits |
Semester 4
| Course Number and Name | Prerequisites and Corequisites | Credits | Gen Ed Req. |
|---|---|---|---|
| ECON 181 - Principles of Economics (Macroeconomics) | FNMT 118 or higher | 3 credits | |
| PHOT 105 - Introduction to Digital Photography | 4 credits | ||
| FMM 150 - Material Directions | FMM 105 | 3 credits | |
| FMM 155 - Digital Commerce | FMM 135, FMM 140, ECON 181, which may be taken concurrently, PHOT 105, which may be taken concurrently | 3 credits | |
| FMM 145 - Work Experience II | FMM 110 and FMM 130 | 3 credits |
Minimum Credits Needed to Graduate:
63General Education Requirements:
All general education requirements necessary for graduation are met through the courses in the program as indicated above. Students who wish to take courses that differ from the general education courses indicated above must complete a course substitution request form. To access the form, login to the MyCCP portal, and in the Student tab, under Electronic Forms, click on the Records and Registration Forms link, then choose Request For Course Substitution Of Graduation Requirement link. A more detailed explanation of the College's general education requirements is also available.
For More Information, Contact:
The Division of Business and Technology, Room B2-22, 1700 Spring Garden Street, Philadelphia, PA 19130, Telephone (215) 751-8414 or the College Information Center (215) 751-8010.