Fashion Merchandising & Marketing Proficiency Certificate
Description:
This certificate features an integrated, career-focused curriculum. Through a number of professional courses, students gain the knowledge and skills necessary to pursue career opportunities in merchandising and marketing across various product categories. Students will have the opportunity to gain professional experience through experiential course projects in various shopping zones. It is recommended that students sit for the National Retail Federation Certifications in Customer Service. Students will also be prepared to transfer into the AAS Fashion Merchandising and Marketing program.
Program Learning Outcomes:
Upon successful completion of the Fashion Merchandising and Marketing proficiency certificate, students will be able to:
- Articulate and discuss the foundation of the integrated fashion industry.
- Apply fashion industry knowledge to solve problems and justify decisions.
- Develop operational merchandising and marketing skills.
- Demonstrate proficiency in customer shopping behavior and shopper profiling.
Program Entry Requirements:
This certificate is open to interested students. Students are required to satisfy placement at the time of admission. Students who are identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as part of the certificate when applicable.
Program of Study and Graduation Requirements:
Successful completion of the program requires a "C" grade or better in each of the courses listed.
Course Sequence:
| Course Number and Name | Prerequisites | Credits |
|---|---|---|
| FMM 101 - Survey of the Fashion Industry | 3 credits | |
| FMM 105 - Textiles | 3 credits | |
| FMM 110 - Merchandising and Marketing Professional Tools | FMM 101, which may be taken concurrently | 2 credit |
| FMM 115 - Understanding the Customer | FMM 101 | 3 credits |
| FMM 120 - Professional Personal Selling | FMM 101 | 3 credits |
| FMM 125 - Experiential Retail | FMM 101 | 3 credits |
Minimum Credits Needed to Graduate:
17For More Information, Contact:
The Division of Business & Technology, Room B2-22, 1700 Spring Garden Street, Philadelphia, PA. 19130. Telephone (215) 751-8414; or call the College Information Center (215) 751-8010.